In this guide for B2B software-as-a-service, we’ll show you exactly where to focus your efforts to sell more and worry less.
Whether you’re already using a marketing automation platform or thinking of adopting the platform, there’s plenty of great advice for you in this eBook. We’re going to explain absolutely, positively, everything involving email marketing for B2B SaaS companies so that you can make more money online with less work.
Prepare to learn:
Why email marketing is essential for the B2B SaaS industry
The anatomy of a brilliant email
The three essential email campaigns you must use
Examples of great and horrible emails sent out in this industry
The only email engagement metrics that really matter
How to segment your emails effectively
How to split effectively to improve response and sales pipeline
The top temptations you should avoid with email marketing in this industry
How to master email rendering
A glossary of important terminology
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